Trendyol Advertising: Mastering Sponsored Products for Maximum ROI
A complete guide to Trendyol's advertising platform — campaign structure, bidding strategy, and performance optimization.
Trendyol Advertising Ecosystem Overview
Trendyol's advertising platform offers sponsored product placements in search results and category pages. Performance data and competitive dynamics are specific to the platform's closed ecosystem.
Campaign Structure Best Practices
Organize campaigns by product category and performance tier. High-performing products deserve dedicated campaigns with aggressive bidding. Testing new products should have contained budgets until their conversion rates are established.
Bidding Strategy and Budget Allocation
Start with automatic bidding for new campaigns to gather data, then transition to manual bidding once you understand which keywords drive conversions at acceptable ACOS levels. A target ACOS of 15-25% is typical for competitive categories.
Performance Optimization Cycle
Weekly review: pause keywords with high spend and zero conversions, increase bids on high-converting keywords limited by budget, and continuously expand with new keyword variations based on search term reports.