The Complete Guide to Marketplace SEO on Turkish Platforms
How to rank higher on Trendyol, Hepsiburada, and Amazon. Proven strategies for organic visibility and sales growth.
Understanding Turkish Marketplace Algorithms
Turkish marketplaces like Trendyol and Hepsiburada operate proprietary ranking algorithms that balance multiple signals to determine product visibility. The fundamental principle: relevance + conversion + recency determines your ranking position. All three must be optimized simultaneously.
Keyword Research for Turkish Marketplaces
Effective keyword research for Turkish marketplaces requires a different approach than Google SEO. Start with Trendyol's own search autocomplete — these are actual search queries from real buyers. For a men's sports shoe listing, effective keywords might include "erkek koşu ayakkabısı", "erkek spor ayakkabı Adidas", "nefes alan erkek ayakkabı".
Title Optimization: The Most Critical Element
The optimal structure: [Brand] [Primary Keyword] [Feature 1] [Feature 2] [Secondary Attribute]. Example weak title: "Spor Ayakkabı Erkek". Strong title: "Nike Air Zoom Pegasus 40 Erkek Koşu Antrenman Ayakkabısı Nefes Alan Hafif Taban". Use the full 150-character limit strategically.
Description Writing for Maximum Conversion
Structure your descriptions with: opening hook, feature-benefit bullets, technical specifications, care instructions, and FAQ section. Aim for 500-1000 words. Keyword density of 1-2% is generally ideal — forcing keywords awkwardly signals spam to the algorithm.